About ME

After 15 years as an editor and journalist, four years ago I switched to the world of trend forecasting, taking up the role of Global Chief Content Officer and later Managing Director at trend forecasting company WGSN. 

Before WGSN, I was the founding Editor-in-Chief of The Huffington Post UK, and an Editorial Director for the global brand. I’ve also held roles at Marie Claire, Glamour and, as well as contributing to The Guardian, Metro and various other papers and magazines.

During my time at HuffPost, I was named Editor of the Year at the Online Media Awards two years running, and Media Innovator of the Year at the British Media Awards. I was also included in The Drum’s Top 50 Female Innovators in Digital Journalism. In 2015, Management Today included me in its annual 35 Under 35 list.

I love talking almost as much as I love editing, and have appeared on Sky News, Newsnight, the Today programme, The Andrew Marr show and Lorraine. I’m also a contributor to Channel 4’s What Britain Buys series, and regularly pop up on stage at conferences like SXSW, TedX, Cannes Lions and Web Summit, to name just a few.